quinta-feira, 28 de junho de 2018

Edward Luttwack: Os princípios orientadores do mercado são antitéticos à “lógica da estratégia”


Edward Luttwack: The guiding principles of the market are antithetical to “the logic of strategy”



“Luttwak (...) believes that the guiding principles of the market are antithetical to what he calls “the logic of strategy”, which usually involves doing the least efficient thing possible in order to gain the upper hand over your enemy by confusing them. If your tank battalion has the choice of a good highway or a bad road, take the bad road, says Luttwak. If you can divide your fighter squadrons onto two aircraft carriers instead of one, then waste the fuel and do it. And if two of your enemies are squaring off in Syria, sit back and toast your good fortune.

Luttwak believes that the logic of strategy contains truths that apply to all times and places. His books and articles have devoted followings among academics, journalists, businessmen, military officers and prime ministers. His 1987 book "Strategy: The Logic of War and Peace" is a set text at universities and military academies across the world. His official – and unofficial – advisory work for the US government has been praised by generals and secretaries of state. He is a familiar figure at government ministries, in the pages of leading journals and on Italian television.”

https://www.theguardian.com/world/2015/dec/09/edward-luttwak-machiavelli-of-maryland



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